Don Lake and Paul DeLorenzo, founders of RootCellar Concepts
“We work on the assumption that everyone has more than one refrigerating appliance, We know people don’t have enough room for what they need.”
- Don Lake
The RootCellar’s larger dimensions open up storage options: plunk a case of beer or seltzer on the floor, pop a party platter on the shelf, store a turkey without taking other things out.
“If I catch 12 lobsters scuba diving, all 12 go in the RootCellar, The kids just go in there and they pick out a basket full of cold cuts and cheeses and they make their sandwiches and they put it right back.”
- Paul DeLorenzo